Destination Theory

Mark’s continued fascination with why some urban places are highly attractive and successful and many others struggle, has led him to study successful places in North America and create an equation of elements that are needed to make a place into a “destination.”  

He is working on a book on this equation called Destination Theory, and in the meantime, is using its framework on his real estate development projects to enhance their future success.

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Destination Theory

Mark’s continued fascination with why some urban places are highly attractive and successful and many others struggle, has led him to study successful places in North America and create an equation of elements that are needed to make a place into a “destination.”  

He is working on a book on this equation called Destination Theory, and in the meantime, is using its framework on his real estate development projects to enhance their future success.