And it’s even more effective when that social share comes from an employee versus a brand account or CEO. In fact, Edelman Trust Barometer shows employees are 3x more credible than CEOs, when it comes to talking about working conditions.

Clearly, companies must find innovative ways to cut through the noise on social media and engage with their audience. That’s where employees come in.

EveryoneSocial knows this, which is why we’re such advocates for harnessing the power of employee influencers. However, we also see the potential of artificial intelligence (AI) in helping people craft better share copy, which is a game-changer.

Enter ChatGPT. 

By harnessing the power of OpenAI’s advanced language model, we’ve found a groundbreaking solution to create captivating, authentic, and engaging social media share copy. ChatGPT has revolutionized our approach to social media, with its ability to understand context and generate creative share copy with hashtags and emojis. 

GPT-4 allowed us to scale our curated share copy production without sacrificing quality or our unique brand voice. In this blog, you’ll discover the potential AI has to transform your social media share copy into engaging text that’s sure to grab attention.

So buckle up as we journey into the future of social media content creation!

ChatGPT and Its Role in Social Media

ChatGPT is transforming many industries, and social media is no exception. At its core, AI uses algorithms and machine learning to analyze data, recognize patterns, and make predictions or decisions. 

Now, how does AI intersect with social media? 

Social platforms are a treasure trove of data, filled with billions of interactions and behaviors that AI can learn from. As a result, AI-driven social media share copy is about leveraging machine-learning algorithms to make sense of this vast array of data and derive actionable insights.

And we’ve found that by combining ChatGPT with social media, we can increase audience engagement and brand reach by 50%.

AI leverages predictive analytics to understand your audience’s behavior and preferences. It provides insight into content that appeals to your audience by analyzing patterns in likes, shares, comments, and other engagements.

And this information guides you in crafting messages that spark meaningful conversations and drive social media engagement.

With ChatGPT, you can broaden audience visibility by combining its data-driven approach with social media’s endless potential — all while maintaining a unique, consistent brand voice. 

Curious to find out more? Here’s how we did it.

How to Use GPT-4 in Social Copy Creation

If you are new to the world of OpenAI, we’ve put together a simple guide for you to get started crafting share copy with ChatGPT. Let’s dive in!

Access the platform.

To begin with, you need to access the ChatGPT interface. This typically is done by visiting OpenAI.com and selecting “sign up” at the top right. From here, create your account by providing your email address, and then you’ll be asked to create a password.

Initiate a conversation.

Start by inputting a prompt, which is essentially an initial statement or question to kickstart the conversation. Be precise in your prompts so that AI has enough information to deliver the results you’re looking for. Below is a good example of one of the more useful prompts we’ve experimented with.

Interact.

After your initial prompt, ChatGPT will respond with a text-based reply. You can continue the conversation by responding to this output, similar to how you might chat with another person in a messaging app. Remember, each interaction informs the next, so make sure your instructions or questions are clear to ensure the best results.

Utilize advanced features.

If you’re comfortable with it, you can make use of advanced features, such as system level instructions, where you guide the model’s behavior over multiple turns. This includes asking it to use your personal branded tone from a short article you’ve written or even from your own LinkedIn profile.

Review and edit.

You can review and edit GPT-4’s responses before you copy and paste text to your intended social media platform. If you don’t like the first version of the generated share copy, try using the “regenerate response” button in the center of the send message prompt. This lets you prompt ChatGPT to create a new response to the same input.

Remember its limitations.

Keep in mind that while ChatGPT is a sophisticated AI model, it doesn’t have access to real-time world data past its training cut-off in 2021. And it doesn’t know or remember personal user details unless provided in the current conversation.

A good rule of thumb when using ChatGPT is to share only content with it that you would share publicly on social media.

How to Optimize Social Copy for Different Platforms with ChatGPT

Social media and content strategists aim to engage users within the first few seconds of exposure to a post or piece of content, and this looks different depending on which social platform you’re using. For example, LinkedIn favors longer, more professional posts, while Twitter requires concise, impactful messages due to its character limit.

Related: Do you know the secrets of the LinkedIn algorithm? Here’s how to make it work for you .

Lucky for us, ChatGPT can assist in adapting social copy for various platforms!

It’ll also suggest appropriate modifications to your text, such as shortening sentences or changing tone, to help your social copy better fit each platform’s unique requirements.

Tell ChatGPT what you need.

The key to writing effective share copy for social media is to make each word count. Every sentence should provide value to the reader and encourage them to interact with your content, whether that’s by clicking on a link, responding to a question, or re-sharing your post.

Your readers should be able to read the first sentence of your copy in less than a second, especially when writing for Twitter and, in some cases, even for LinkedIn. 

Require a little help making your thoughts more punchy or succinct? ChatGPT can help.

Simply instruct it to take your idea and make it more brief or engaging. You can also direct it to write social copy for a specific platform.

Here are a couple of other top tips to make your social copy more engaging that ChatGPT can help you with:

Gamify your share copy. Implementing elements of gameplay is a great way to encourage engagement. Here are some examples:

• “Who can give the best example of X?”
• “Funniest response wins a free consultation, trial, etc.”
• “Caption this photo.”

Create a sense of urgency. Tap into the power of FOMO to elicit engagement, such as in the examples below.

• “Be there first to see…”
• “The world’s best marketers know this…”
• “Check out this exclusive report…”

We’ve found these to be really effective strategies for crafting AI-assisted social copy. Simply tell ChatGPT what you’re looking for using these prompts, and it’ll whip up some suggestions.

Embrace emojis.

One interesting outcome of our AI-led approach was our embrace of emojis.

AI analysis revealed that posts with emojis received significantly more engagement than those that don’t utilize them.

Emojis add context, tone, and a human touch to our messages, breaking down linguistic barriers and making our communication more lively and relatable. However, we learned to use them judiciously, as their effectiveness can vary based on the platform and audience.

Use hashtags effectively.

Our AI tools helped us decode the optimal use of hashtags.

For LinkedIn, we found that using three to five relevant hashtags and tagging appropriate companies in our share copy drove better engagement. (Pro tip: Mentioning another LinkedIn user or company in a post can increase your engagement by 24!)

On Twitter, however, engagement dropped for tweets with more than two hashtags.

These insights were invaluable in crafting platform-specific strategies for share copy.

3 Things NOT to Do When Writing Share Copy

Now that we’ve gone over all the best ways to use ChatGPT to improve your share copy, let’s go over a few dont’s that AI can assist with as well.

1. Don’t use copy that sounds like it came from your marketing team. 

Talk about inauthentic! The whole point of employee advocacy is to allow your original thoughts and ideas to do the talking for you on social media. 

Instead, focus on setting up the story. Imagine that you only have one minute to tell a friend about this awesome idea that came to you this morning. 

Without spilling all the details, what would you say to them that would grab their attention within two to three sentences? 

This is where AI is your secret weapon.

It can help you formulate questions based on a few key details of the content you wish to share. And remember, always stay true to your personal brand voice, as well as your company’s brand and social media policies.

2. Don’t format copy like you would an essay or a formal document. 

Social share copy is about being social! You’re interacting with colleagues and followers by starting discussions based on industry hot topics, company updates, and subjects you’re passionate about.

So write how you’d actually talk to these people.

Again, ChatGPT can help. Simply provide some sample text about what you’d like to communicate and instruct it to make your copy more casual or conversational.

3. Don’t post content without any share copy.

Every time you post on social media, it’s your chance to present your unique perspective, pose a question, or explain why the content matters to you and your audience.

It’s not enough to merely present a link or image — you need to add value and context that will make your audience want to engage.

And with ChatGPT at your fingertips, there’s no reason not to include some share copy with your social posts!

Managed Services: The ChatGPT of EveryoneSocial

EveryoneSocial’s journey with ChatGPT has been transformative. It’s amazing how artificial intelligence has become a tool for us to curate relevant share copy by understanding our audience’s preferences and optimizing our messages. 

As we move forward, we hope to explore more innovative ways to harness AI’s power. Our ability to navigate the rapidly changing social media landscape with AI at our side will improve our ability to connect meaningfully with our target audiences.

Our words indeed have power, and with AI, we can make sure they have the desired impact in our digital world.

Need a little more help crafting killer social copy? That’s just one of the many tasks those of us here at Managed Services can assist with.

Schedule a demo to see what else EveryoneSocial can do for you!

The post How to Use AI to Craft Better Social Copy appeared first on EveryoneSocial.

The time comes to build out the monthly content calendar, and you wrack your brain trying to figure out what holidays are coming up, what evergreen content is relevant, and how often and on which platforms you should post.

These decisions are not to be taken lightly — they’ll impact your brand, reach, and engagement.

If you strategize and plan ahead with content planning and scheduling tools, you can make this process more streamlined and efficient, all while increasing ROI. By looking at previous post data, your brand can lower costs by optimizing what posts have the most money behind them and limiting spending on posts that aren’t performing.

Additionally, content planning can give external teams an understanding of how social media can impact a larger marketing strategy.

When your posts reach larger audiences, increase site traffic, and generate leads, you’ll be able to demonstrate revenue generated by social marketing campaigns.

This blog covers why content planning and scheduling are important, how to create a content strategy, and why your brand should partner with Khoros and Everyone Social for a social strategic victory.

Why Content Planning and Scheduling are Important

Let’s dive right in.

What is content planning?

Content planning helps brands achieve their organizational and strategic goals.

So, what is a content plan? Content plans encompass the workflows and procedures that support overall marketing strategy and initiatives.

Don’t fall into the trap of thinking this is just about social media; it’s quite a bit larger than that.

Think of a content plan as everything a brand needs to go to market, including publishing tools, content management, global calendars, team collaboration, KPI identification, and reporting — to name only a few. Social media is an important component of any content plan.

What is a content calendar? 

A good content plan always includes a content calendar. A content calendar includes everything your brand plans to publish in a relevant time frame, from blogs and promotional emails to whitepapers and ebooks. 

As long as your brand has active social media channels, including social media within the larger content calendar is essential. If your brand publishes a lot, you may even consider giving social media its own calendar. 

Social media content calendars allow you to look ahead and see and plan social media posts in advance.Typically, businesses will plan out their social media posts anywhere from a few weeks to months in advance. This helps businesses organize when they post, which platforms they post to, and what content types get published on each platform.

One thing social media managers can always count on is for the social landscape to constantly change.

 There’s an ever-growing number of social media channels to keep track of, not to mention the endless new trends emerging from each one. And don’t even get us started on algorithm changes.

 If your brand’s social media team is going to keep up with the demand for content across growing channels, planning is absolutely crucial. Plan your posts well in advance, and work to understand the unique needs of the audiences on each respective platform.

We recommend only adopting only new social media channels that you can ensure will be updated regularly with content tailored to that platform —  it’s often better to not say anything at all on a new channel than to create low-quality or sporadic content.

Forming a content strategy

A content strategy has three main components: planning, content, and collaboration.

 You’ll need to look at your brand’s plan holistically. Content strategy isn’t just about brainstorming — it requires time to set up your calendar, gather results, and optimize your content.

• Planning
  
  The planning stage is a collaborative process amongbetween marketers, brand managers, and other key stakeholders. In this stage, it’s important to outline content KPIs and how you plan to achieve them.

A helpful way to map this out is to organize the content by campaigns. This way you can track and report how each campaign and its content performs in relation to your KPIs.

• Content
  There’s no one-size-fits-all solution for determining what and how often you should post, so tailor your cadence based on facts and data you know about your audience. Use any existing brand data to identify which social media sites your customers use the most and ensure these platforms receive extra attention.

 To help your team stay agile, keep an updated library of easily accessible content in your publishing platform. This will make the process of changing content more straightforward and faster when needed. 

• Collaboration
  To prevent teams from operating in silos, give them one central place where they can reference what’s happening across channels, – including the content center, planning space, in-app notes, email notifications, and more. 

Determine whether you want specific people on your team to be in charge of posts for particular platforms or if you want to delegate responsibilities by day or project. Empower your teams with direct access to the data and insights they need to keep your brand relevant and protected.

Tools for content planning and scheduling

Whether you’re a social media novice or a seasoned pro, planning out social media is a lot for anyone to keep track of.

The best brands in the world don’t rely on humans alone to make social media campaigns great; they have advanced strategies and tools to help them plan posts, create content, and measure success.

 One way brands increase success on social media is by integrating employee advocacy into their content strategy plan — encouraging employees to share posts about their brand on social media and expanding the overall reach of social posts. 

Here are two solutions brands rely on to make their campaigns succeed.

Khoros Marketing 

Khoros Marketing brings together all of your social accounts and campaigns — and the people who manage them — into one place.

It enables sophisticated, distributed marketing organizations to bring social data into each step of the customer journey, from generating leads for future targeting to inspiring ongoing participation through branded digital experiences. 

With Khoros, you can track content performance and conversion events to make the link between social dollars and business dollars and share those insights with key stakeholders. The Khoros Social Media Platform is proven to help increase ROI by decreasing the amount of time spent planning and scheduling content and using insights to help you know how to reach your customers.

Engage customers with meaningful social media marketing campaigns through Khoros’s easy-to-use marketing solution. With Khoros Marketing, you can publish, plan, report and analyze, reduce risk, moderate and more… all from one convenient platform.

EveryoneSocial

EveryoneSocial helps brands amplify employee advocacy campaigns, which are a key part of many content plans.

With EveryoneSocial, you can expand shares and reach of content, drive social growth on branded accounts, and more.

EveryoneSocial enables companies to organize and distribute content to their employees, who can then easily share it to their own professional networks to build influence and brand impact.

Ready to learn more about EveryoneSocial? Schedule your demo here.

The post Content Planning: The Key to Social Media Success appeared first on EveryoneSocial.

Here at EveryoneSocial, we’re celebrating more than our favorite time of the year — we’ve also got our 7th Rockstar of the Month to cheers!

Meet Tommy Benning, SMB/Commercial Sales Manager at Highspot.

Tommy was nominated because he’s an advocate for advocacy and a social superstar. Here’s what his colleague Sarah Yhann had to say about why she nominated him as a Rockstar:

• He set the standard for what great social selling looks like at Highspot and beyond.
• He has the most shares, clicks, and engagements of anyone in the whole program since its launch.
• He’s a great example of what an employee influencer can be.

Absolutely inspiring.

So, what does Tommy have to say about it all? Keep reading to find out.

Q&A with Tommy Benning

We love learning about our customers and hearing their stories, so we asked Tommy to share more about his employee advocacy experience.

EveryoneSocial: Did you know what employee advocacy was before EveryoneSocial was introduced at your organization?

I knew what employee advocacy was prior to EveryoneSocial, but I didn’t realize how easy EveryoneSocial made it for employees to share content with other employees rather than just relying solely on marketing to create and approve employee advocacy content.

It’s great to see that employee advocacy extends a voice to all employees to amplify the great things about their company that can help drive customers and future employees.

ES: How did you feel about getting involved in Highspot’s employee advocacy efforts?

What intrigued me most about the employee advocacy program was the ability to utilize all the great content and information our marketing team has put together and shares via Highspot and utilizing that content to help educate and level up my LinkedIn network about #SalesEnablement.

It’s so great having content on the ready to share and customize as necessary vs. having to create every post from scratch.

ES: What’s been your most successful and/or favorite post or share so far?

Tommy sent us the below screenshot of his favorite post. We love this post because you immediately know it’s coming from an authentic place, then he eloquently ties into a podcast he wanted to share. Benissimo!

ES: What do you enjoy most about participating in your organization’s program?

I love the ability to compete with colleagues on the weekly leaderboard and the collaboration that ensues around how to drive the most social engagement.

ES: What do you enjoy most about using EveryoneSocial?

I love the ability to share Highspot-focused thought leadership with a simple click and the opportunity to drive engagement to the great content our team produces.

ES: Final comments you’d like to share?

EveryoneSocial + Highspot makes it easy for me to drive social engagement and get the great content our marketing team creates out to the masses.

We’re so glad you enjoy using our platform and are thrilled to hear how helpful it’s been for you to share content to, and engage with, your network and beyond.

Congratulations, Tommy, for a job very well done! Keep up the great work!

Keep on Rockin’

Enjoyed learning about our Rockstar? You can explore all our customer stories, reviews, and more here!

The post Rockstar of the Month: Tommy Benning appeared first on EveryoneSocial.

Before we jump into June — and beach season — let’s take a moment to look back and celebrate the achievements of our April Rockstar of the Month.

Sheryl Milazzo, senior manager, social media at NETSCOUT is our newest EveryoneSocial Rockstar!

Sheryl was nominated by her colleague Michael Hopson who shared some of the amazing things Sheryl did to help NETSCOUT’s program thrive.

Not only does Sheryl manage both paid and organic social media initiatives for NETSCOUT, but she’s also incredibly collaborative and singlehandedly brought on more than 250 users to EveryoneSocial! Additionally, over the past year, she drove:

● 36% Increase in organic posting cadence.
● 44% Increase in total organic social engagements.
● 111% Increase in engagement rate across the NETSCOUT social platforms!

Absolutely inspiring.

So, what does Sheryl have to say about it all? Keep reading to find out.

Q&A with Sheryl Milazzo

We love learning about our customers and hearing their stories, so we asked Sheryl to share more about her employee advocacy experience.

EveryoneSocial: Did you know what employee advocacy was before EveryoneSocial was introduced at your organization?

I did know about employee advocacy before EveryoneSocial, but the company didn’t have an official program. We reviewed four platforms and selected EveryoneSocial based on the ease of use for our employees. Most of our employees are new to social media, so this was a crucial factor in our selection.

ES: How did you feel about getting involved in NETSCOUT’s employee advocacy efforts?

I wasn’t hesitant to join the program. The social team understood the power of this program and knew it aligned with key company initiatives. Being able to expand your company’s share of voice and expand your own network simultaneously is powerful.

ES: What’s been your most successful and/or favorite post or share so far?

Our program is a very grassroots effort to get employees active on social media. Every time one person joins the platform, that is a win for us.

One of our biggest successes is getting our executives involved. The VP of worldwide support is a user of EveryoneSocial and highlighted the platform during a company all-hands meeting. He talked about how quickly and easily you can schedule content for the week and lean into the activity details to understand how your audience engages with specific topics.

ES: What do you enjoy most about participating in your organization’s program?

Being part of our employee advocacy program is a great way to build authentic brand recognition.

It provides a way for users to communicate, interact, and recognize each other. It empowers you to transition from experts to thought leaders and helps build strong networks.

ES: What do you enjoy most about using EveryoneSocial?

Highlighting all departments within our company is one of my favorite parts of the program.

Everything from events, culture, resources, campaigns, and media coverage is all in one place, and it’s a valuable resource to have all that content in a single central location.

We’re so glad you enjoy using our platform and are thrilled to hear how helpful it’s been for NETSCOUT employees to share content and build a stronger internal community.

Congratulations, Sheryl, for a job very well done! Keep up the great work!

Keep on Rockin’

Enjoyed learning about our Rockstar? You can explore all our customer stories, reviews, and more here!

The post Rockstar of the Month: Sheryl Milazzo appeared first on EveryoneSocial.

As usual, our Rockstar of the Month is pretty amazing.

Meet Emma Lomax-Cohen, our March Rockstar! Emma is a marketing associate at Reify Health and was originally hired to grow its Social Media and Talent Brand program.

And she simply knocked it out of the park!

Lindsey Keith, Emma’s colleague, cheerleader, and co-admin, told us that Emma was able to help Reify Health exceed its program campaign goals, increasing its reach by more than 3,000% and shares by more than 11,000%. 

How exactly did Emma achieve this?

There are many reasons, but a couple important ones were that Emma:

• Created an onboarding process that was easy and enticing for employees
• Established and continues to maintain excellent relationships with leadership

Absolutely incredible. As many of our customers know, launching an employee influencer program is no simple task, but one that is certainly worthy of the effort!

Q&A with Emma Lomax-Cohen

We love learning about our customers and hearing their stories, so we asked Emma to share more about her employee advocacy experience.

EveryoneSocial: Did you know what employee advocacy was before EveryoneSocial was introduced at your organization?

Yes, I knew about employee advocacy but didn’t know how well the data could be tracked until implementing EveryoneSocial. Also, I never imagined all the fun ways we could encourage employees to get involved!

ES: How did you feel about getting involved in Reify Health’s employee advocacy efforts?

I was hired to grow the Social Media and Talent Brand program at Reify, and EveryoneSocial was the perfect — and, in hindsight, quite obvious — next step needed in our journey!

ES: What’s been your most successful and/or favorite post or share so far?

The Reifam (employees at Reify aka “Reify Family”) have been doing a tremendous job sharing and engaging with content on EveryoneSocial so far!

Our employees (Reifam) seem to gravitate toward content around company updates.

The most successful to date are around the launch of our new BRIDGE initiative and Series D funding.

ES: What do you enjoy most about participating in your organization’s program?

I love how easy EveryoneSocial makes it to post externally. I save so much time using the tool rather than opening a million windows, logging on, and posting manually.

ES: What do you enjoy most about using EveryoneSocial?

I love tracking and analyzing our content from the backend to see how well different pieces perform. I also love the ability to meet new employees through the program and get them up to speed!

(Plus, my implementation process was SEAMLESS. The EveryoneSocial team made the entire onboarding experience very enjoyable!)

We’re so glad you enjoy using our platform and are thrilled to hear how helpful it’s been for your “ReiFam” to share awesome content and initiatives.

Congratulations, Emma, for a job very well done! Keep up the great work!

Keep on Rockin’

Enjoyed learning about our Rockstar? You can explore all our customer stories, reviews, and more here!

The post Rockstar of the Month: Emma Lomax-Cohen appeared first on EveryoneSocial.

“But don’t you release new features all the time? Not just in March?”

Yes. Yes, we do.

However, I can’t start off every single one of these posts with a song reference, so let’s not be nitpicky and just move on.

We’ve got some changes on the agenda today that we think you’re going to love!

Admin Post Controls Arrive On Mobile

We talk about using software platforms a lot (for obvious reasons), and one thing that we’ve mentioned repeatedly is how important it is to use mobile apps to keep your employees connected.

True to that spirit, we strive to ensure that the EveryoneSocial mobile app performs just as well as the web version.

That’s why admins and moderators now have the same controls that they do on the web when posting from mobile!

This includes:

• Custom notification messages when marking posts as important
• Including suggested share copy with posts
• Pinning posts
• Scheduling posts, including post expiration date and time
• Disclosures and branded hashtags
• Sharing to Slack and Teams

Thanks to this update, you can create and share content whether you’re in the office, on the road, or curled up in bed under four blankets!

Embed Widget Enters Public Beta

So, you have a really great influencer program going and you’d like to show off your peoples’ content anywhere you can?

First of all, we applaud both your program’s performance AND your sharp content distribution instincts. Secondly, this is a great time to bring up a new feature we’re rolling out!

Drumroll please…

Introducing the embed widget! This little doodad allows you to stick EveryoneSocial posts, well, anywhere. Functionally, it’s very similar to the Public Post Page in that any piece of content that is marked as shareable can be embedded.

Also like Public Post Pages, embedded posts allow viewers to interact in different ways depending on whether they’re a registered EveryoneSocial user or not.

Registered users can interact with an embedded EveryoneSocial post just like they would within the native platform: liking, commenting, sharing, and viewing who else has engaged with it.

Conversely, unregistered users can see only how many likes, comments, and shares a post has. While they can’t see who’s commenting or sharing, unregistered users CAN still see the share button, so they can still help get your content out there.

For now, embedded posts have to be turned on by our Support Team, so reach out if you’re a client who would like to utilize this feature.

Here’s an example share post embedded from our workspace:

User Management Gets An Upgrade

Ahhhh…user management. The bane of literally any program manager, ever.

We understand. This month’s update comes with some tweaks to the User Management area of EveryoneSocial’s Admin console, and they’re designed to make our customers’ lives easier.

Now, Admins can:

• Suspend and remove users
  • Suspending removes a user from your Workspace — and revokes their access — but reactivation is an option. However, removing a suspended user permanently deletes their account from EveryoneSocial.
• Edit user info to change their department, location, or role
• Filter displayed users by department, location or role

That’s it! A nice Goldilocks product update blog for today: not too long, not too short. Also, to all our loyal fans who are so passionate about social media that they’re willing to read these until the end…we see you, and we appreciate you.

Have questions about specific feature updates? Reach out to our customer support team. If you’re not a customer, sign up for our free forever Starter Plan or schedule your demo and find out what EveryoneSocial can do for you!

The post New EveryoneSocial Features: Admin Post Controls For Mobile, Embed Widget (Beta), And More! appeared first on EveryoneSocial.

February may be the shortest month of the year, but man, was it jam-packed with goodness for our Rockstar of the Month, Sallie Funderburk!

Sallie is Honeywell’s senior digital marketing specialist, and one of her responsibilities is to lead her business unit’s employee influencer program.

This is no simple task for anyone, but Sallie has shown perseverance in its truest form.

Sallie follows best practices and, more importantly, leads by example. She also established and maintains excellent working relationships with key leaders, helping them become active, successful participants in Honeywell’s employee influencer program, which is one of the — if not the — most important elements to success.

Darcy Schild, Honeywell’s primary program admin, shared examples of just how successful Sallie’s work with her leaders has been:

• This post by the president and CEO of Sallie’s business line was the most clicked-on post in the past two months with more than 1,300 clicks. Plus, it topped the charts as the #3 most-engaged as well.
• Posts like this and this helped another leader in her business also receive top engagement and clicks.

Thanks to Sallie’s dedication, her business unit program is thriving.

So, what does Sallie have to say about it all? Keep reading to find out!

Q&A with Sallie Funderburk

We love learning about our customers and hearing their stories, so we asked Sallie to share more about her employee advocacy experience.

EveryoneSocial: Did you know what employee advocacy was before EveryoneSocial was introduced at your organization?

Before I joined Honeywell, I didn’t have any experience using an employee advocacy tool. With EveryoneSocial, I quickly learned how important this type of platform is, especially when it comes to increasing brand awareness via our own team members and their networks.

With so much exciting news happening at Honeywell, it’s also a great channel to streamline announcements. As the social media lead for one of Honeywell’s business units, it’s important for me to keep up with everything going on with our technologies and solutions.

Not only has EveryoneSocial kept me even more in-the-know with our brand but it’s also become a collaborative and community-driven resource for our team.

ES: How did you feel about getting involved in Honeywell’s employee advocacy efforts?

I saw the value in EveryoneSocial from the beginning of my time at Honeywell, so I have not had any hesitations!

Since it’s such a user-friendly tool, it’s been great to see our executive leaders and team members participating. We’ve seen steady channel growth month over month.

It’s funny to also hear how competitive many of my team members are when it comes to climbing the leaderboard. There’s nothing like a little friendly competition!

ES: What’s been your most successful and/or favorite post or share so far?

The most shared or engaged posts tend to have a focus on environmental and social outcomes — from next-generation battery cells to advanced recycling.

Some of our senior leaders and executives promote their own video series, exciting strategic partnerships, and developments in sustainable technologies.

ES: What do you enjoy most about participating in your organization’s program?

 

As a digital marketer, it’s been interesting to see how EveryoneSocial has been critical in our overall marketing strategy.

When it comes to historic announcements, like when our Ecofining technology helped power a United Airlines flight with 100% sustainable aviation fuel, we evaluate which expert will post the news on EveryoneSocial and which channel it’s most appropriate for. Then we mark it as “important” so that all employees receive an email, ultimately encouraging team members to share [the post] to their own social networks. We’ve got it down to a system now!

 

ES: What do you enjoy most about using EveryoneSocial?

 

Since Honeywell is a global company, it’s nice to see how participants and posts are coming in from all over the world. It brings our team members closer together in a way, no matter the location or time zone.

 

We’re so glad you enjoy using our platform and are thrilled to hear how helpful it’s been for your team to share awesome content and initiatives with fellow Honeywell employees and beyond.

Congratulations, Sallie, for a job very well done! Keep up the great work!

 

Keep on Rockin’

Enjoyed learning about our Rockstar?

You can explore all our customer stories, reviews, and podcasts here!

The post Rockstar of the Month: Sallie Funderburk appeared first on EveryoneSocial.

]]> https://everyonesocial.com/blog/sallie-funderburk/feed/ 0 https://everyonesocial.com/blog/roi-dashboard-update/?utm_source=rss&utm_medium=rss&utm_campaign=roi-dashboard-update https://everyonesocial.com/blog/roi-dashboard-update/#respond Thu, 27 Jan 2022 14:32:45 +0000 https://everyonesocial.com/?p=25579 Guess who’s back, back again? Shady’s back, tell a friend…guess who’s back, guess who’s back, guess who’s back da na na nananananana… Clearly, I’m not actually Slim Shady, but we are back and you should tell a friend because we’re kicking off 2022 by dropping some SWEET features!   Let’s talk about our ROI Dashboard...

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]]> Guess who’s back, back again? Shady’s back, tell a friend…guess who’s back, guess who’s back, guess who’s back da na na nananananana…

Clearly, I’m not actually Slim Shady, but we are back and you should tell a friend because we’re kicking off 2022 by dropping some SWEET features!

 

Let’s talk about our ROI Dashboard for Admins.

You’re smart, so I’m assuming you already know this but just in case you don’t, ROI is an acronym that stands for Return On Investment.

Why did we add ROI analytics to our platform, you ask?

Well, you have to spend money in an employee advocacy program — unless you sign up for our free forever Starter plan — which is an investment on your (or your company’s) part. It’s only fair that you should get something in return, but social media metrics can seem a bit nebulous to the untrained eye.

We wanted to give our customers the ability to monitor program performance using data that they can take back to leaders who, to be blunt, may not actually care about likes, shares, or impressions.

Enter, our new ROI Dashboard.

 

 

When you navigate to the Admin page, you’ll immediately notice this right up top, which provides a real-time estimate of what it would’ve cost to run a paid media campaign that generated the same level of brand reach and engagement as EveryoneSocial.

Cool, right? That’s not even the best part. These numbers aren’t generic, nor are they pulled out of thin air — we’ve spent a lot of time researching this topic.

While the dashboard defaults to using average costs, we give you the ability to adjust the values to ensure the reporting is as accurate as possible.

 

Related: Speaking of social media platforms, our Director of Marketing talks about lurkers in our newest podcast episode. Check it out!

 

So, if you know your company’s average cost per follower, cost per click, and cost per engagement on various social media platforms (or you can track down someone who does), you can enter them to get a ROI calculation that’s specific to your company!

Also, those numbers get saved to your user profile — just don’t forget to click “apply.” In other words, when you remember the important budget meeting that’s coming up, you can come back and obsess over the report with minimal fuss.

One thing to note here is that if you’re on our Starter plan, you won’t be able to monitor ROI data because, well, you’re not paying for it.

That said, you can always try the free two-week trial of our Teams plan if you want to check it out!

 

Assignments = automation = easier user management.

Our new Assignments feature automates user-group management and allows you to better tailor content to your users by creating rules that apply to users based on a variety of criteria.

 

 

You might be thinking, “Wait, isn’t that already sort of a thing in EveryoneSocial?” If so, you’d be correct! Sort of.

Previously, rules applied only to users who went through your onboarding process after it was enacted.

For example, if a user switched departments, they might not have had access to specific groups they’d need to join, and vice versa.

Maybe there were people in that department you’d want the user to follow, but since they were already onboarded, the platform couldn’t give follow suggestions.

 

 

Not so, now! Assignments lets you define exactly whether any given rule applies to all current users, only newly signed-up users, or all current users AND all new users going forward.

Plus, like I mentioned above, you can specify department and location when creating a rule, so the content your users see will always reflect any moves within the company.

 

Related: You have a strategy behind your content, right? If not, I’ll avert my eyes while you brush up on how to create one with this post.

 

Your people are going to LOVE User Onboarding 2.0.

We’ll admit, our original onboarding flow was a little…bland. So we made it better! Much, much better.

Onboarding used to consist of adding a profile image, your name, and your title, after which you were just kind of thrown into the platform. While trial by fire has its place, that place is not here.

Check out these images below to see how we’ve improved it.

 

 

In addition to looking prettier, the new onboarding process immediately prompts users to do two important things:

• Select their department and location (so that Admins don’t have to manually do it)
• Connect their social media accounts (so that they don’t have to do it later in Settings)

Crucially, it also now includes a brief 2-minute video introducing them to what EveryoneSocial is and encourages them to jump into posting right away. For newbies, maybe it’s a post thanking their hiring manager for being so helpful!

 

 

Passwordless authentication? Passwordless authentication.

This is a smaller change, comparatively speaking, but an important one nonetheless. Passwordless is the future, people!

There are three ways you can set up your program’s login process: Authentication (email and password), SSO (single sign-on), and — now — passwordless.

 

 

All self-serve customers are automatically set up with passwordless, so if that’s you, you’re already good to go. If you’re an enterprise program Admin interested in utilizing this feature, reach out to your client success manager!

 

 

It’s more secure, easier than remembering yet another password, and works beautifully. What more do we need to say?

 

 

That’s a wrap for January’s product update! Check in next month to see what new stuff we’ve cooked up for you.

 

Have more questions about specific feature updates? Reach out to our customer support team. If you’re not a customer, sign up for our free forever Starter plan or schedule your demo and find out what EveryoneSocial can do for you!

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