However, these tools often fall short of providing the necessary features and functionality for a successful advocacy program. Why? Because advocacy isn’t their priority, so they don’t invest in it.

To them, advocacy is just another thing to upsell a client on or check a box for on an RFP, leading to advocacy programs that are simply too time- and labor-intensive. In turn, people rarely use the tool, the company doesn’t get any valuable data, and ROI is lackluster.

Let’s break down why all-in-one solutions like Sprinklr and Sprout shouldn’t be used for employee advocacy.

Core Issues with Sprinklr and Sprout

1. High cost

Not only are Sprinklr and Sprout more expensive per user compared with EveryoneSocial, but they also require more overhead for significantly less ROI. So companies end up paying more for a tool that delivers less value. Per-user pricing like these tools provide just doesn’t work. It gets in the way of organic growth, and it takes up a lot of your team’s time because they have to constantly manage active vs inactive users.

2. Low user engagement

One of the biggest pitfalls of Sprinklr and Sprout is that they both require that all sharing be done through their proprietary apps. This is a major hurdle for many employees who prefer using the social media tools they are already familiar with, such as LinkedIn or X or an SMM solution like Khoros. As a result, 95% of users who sign up for Sprinklr’s advocacy tool become inactive after just three months.

3. Lack of actionable data

Sprinklr and Sprout provide only a limited collection of high-level stats, which aren’t actionable. They fail to offer insights into who’s engaging with shared content, so you don’t know if those engagements come from customers, partners, target accounts, or potential hires. Without this critical data, it’s impossible to connect the results of your advocacy program to key business metrics.

4. Negative ROI The real challenge of an advocacy program is keeping participants active over the long run. Both Sprinklr and Sprout struggle in this regard, leading to negative ROI. These tools don’t even provide data on user activity, making it difficult to measure the program’s success.

5. Lack of product innovation For Sprinklr and Sprout, employee advocacy is simply a checkbox feature, added to satisfy RFPs and upsell clients. It’s not a priority for them, so they haven’t invested in ongoing development, resulting in outdated and ineffective tools.

Why EveryoneSocial is the Better Solution

Consolidated solutions like Sprinklr and Sprout are examples of what we refer to as “legacy advocacy” tools because they’re built on an outdated approach to advocacy. EveryoneSocial, on the other hand, is the only Modern Advocacy solution on the market.

Take a look at what that entails.

1. Lower cost

We’re the most cost-effective employee advocacy platform on the market. Not only is it cheaper on a per-user basis, but it also requires less time and input from your team. Programs run on EveryoneSocial generate more than 10 times the ROI compared to those on Sprinklr and Sprout.

2. Easily scalable user engagement

EveryoneSocial is the only Modern Advocacy solution that allows advocates to share content from any tool or app they choose. This flexibility is crucial for maximizing user engagement. Over 90% of users who sign up for EveryoneSocial remain active after 12 months, a stark contrast to the dropout rates seen with Sprinklr and Sprout.

3. Actionable data and insights

EveryoneSocial provides unique data on who engages with your advocates’ shares, including details about their company, role, and title. This data feature is critical for validating that you’re reaching your target audience and connecting program results to business objectives across marketing, sales, recruiting, and communications.

4. Maximum ROI

With more users sharing more content and access to actionable data, EveryoneSocial delivers maximum ROI. The world’s largest advocacy programs — including Amazon’s, Meta’s, United Airlines’, and Workday’s — run on EveryoneSocial and generate significantly higher returns than those on Sprinklr or Sprout.

5. Continuous innovation

Employee advocacy is the core focus of EveryoneSocial. We invented the industry, and we invest millions of dollars annually in the improvement and innovation of our platform. Unlike Sprinklr and Sprout, we’re committed to the ongoing development of our advocacy tools, ensuring they meet the evolving needs of our clients.

Join the World’s Greatest Companies

Sprinklr and Sprout may offer consolidated social media management solutions, but they fall short when it comes to employee advocacy. High costs, low engagement, lack of actionable data, negative ROI, and stagnant product innovation are just some of the issues companies face with these tools.

EveryoneSocial, on the other hand, excels in every aspect of employee advocacy. Our platform is cost-effective, user-friendly, and equipped with the features needed to keep advocates engaged and generate clear, compelling ROI. By choosing EveryoneSocial, companies can build more effective, scalable, and successful advocacy programs that truly drive business results.

Want to learn more about why the world’s greatest companies choose EveryoneSocial and how they leverage our platform? Let’s go!

The post Why You Shouldn’t Choose Sprinklr or Sprout for Advocacy appeared first on EveryoneSocial.

On behalf of the team here at EveryoneSocial, I’m very excited to share that we now offer unlimited users for a flat price.

Since the beginning, our goal has been to help you and every client we work with activate any and all of their brand advocates.

And what we’ve learned is that pricing on a per-user basis (charging for each user you activate) has a tendency to get in the way of that goal.

Per-user pricing is hard to budget for, it causes you and your team to waste valuable time managing inactive users, and it kills opportunities for your program to expand organically.

I can’t tell you how many times I’ve heard stories about one team telling another that they can’t leverage EveryoneSocial because there aren’t extra seats/budget.

Unlimited users for a flat price changes everything.

Budgeting is no longer an issue, you don’t have to spend a second managing inactive users, and you can happily help other teams leverage the platform to activate their people and communities.

Does unlimited mean that you need to activate everyone in your company?  No, you can take any amount of time you need to expand and grow. And trust us — growth will happen.

Does unlimited really mean unlimited? Yes! Activate all your people, every single one of them. Then go and activate your customers, partners, alumni, etc. When we say unlimited, we mean it!

Wait, so we can activate people outside the company too? 100%. Another benefit of unlimited is that it opens up new frontiers to activate advocates outside your company.

You have amazing people in and outside your organization who want to help you promote the great work you’re doing. Not having to pay per advocate means the only limit is your creativity and ambition.

Want to learn more? Reply to this email or visit this page. Fill out the form there and we’ll prepare an unlimited pricing proposal just for you.

We’ve been transitioning existing clients to unlimited user plans for the last few quarters and the results (user activation, sharing, engagements, impressions) have been awe-inspiring.

No matter where you are in your advocacy journey, we can help — whether you’re just starting out, transitioning from another solution, or scaling a program already on EveryoneSocial.

Get your own unlimited user price quote!

The post Activate Unlimited Advocates — Execs, Employees, Customers, Partners and more — For One Price! appeared first on EveryoneSocial.

It’s also because switching to our platform is as easy as, well, activating your employee influencers.

“Clients coming over from existing platforms is a pretty easy transition,” says Alisa Switzler, EveryoneSocial senior implementation manager.

Ready to switch to EveryoneSocial? Here’s what you can expect.

How We Onboard New Customers — and Help Them Succeed

We want your transition to go as smoothly as possible, so first our implementation team will chat with your salesperson to familiarize themselves with your organization, the existing platform you use, what you’re looking to get out of EveryoneSocial, and any questions you may have.

“I’ll ask them what’s been working for them and what they’re looking to change up,” Switzler says.

Now that we’re up to speed, we’re ready for our kickoff call with you, so we can get to know you even better and outline an implementation process customized to your needs.

Here’s an overview of what our implementation team will discuss with you to help them develop a transition plan that works specifically for you.

Timeline and Planning

First things first, we’ll get a plan in place to ensure we meet your goals.

“We use Monday.com to keep the implementation on track, and I’ll determine how we need to adjust the plan to accommodate what this particular client needs,” Switzler says.

Here’s an example of an implementation plan, but if you’re working with a tighter turnaround, no worries. Our team will meet you where you are and ensure you’re set up and ready to go with EveryoneSocial.

What we want to know:

• Is there a hard date when your existing platform will be shut off?
• When do you need EveryoneSocial up and running?
• What can we do to ensure we get you there on time?

Content

Creating, sharing, and engaging with content is at the core of advocacy, and EveryoneSocial is designed to make curating and sharing content a breeze.

“Not all advocacy platforms allow for engageable content, so this is something a lot of clients are excited about,” Switzler says.

Our team won’t help you load up your people’s EveryoneSocial feeds with company content alone. We understand that sharing a variety of content — industry news, professional development information, and more — is key to meeting your brand advocacy goals, whether you want to engage employees, scale social selling efforts, recruit employees, or anything else.

Implementation will also set you up with social media prompts to get your people sharing, RSS feeds you can add, and more.

What we want to know:

• How was your content organized and structured in your previous advocacy platform?
• What did you like about it?
• What didn’t work for you?
• What kind of content do you want to populate EveryoneSocial with?

Users and Training

Your people are important and with our new unlimited-users pricing, you can now activate everyone for one price.

“To begin, I ask who from the existing platform will be coming over and who in addition to that group will be joining,” Switzler says.

Our implementation team then works with you to set up demos and training sessions as needed for admins, moderators, and users.

For people new to advocacy, we’ll detail why advocacy is important and showcase how it can benefit them. Those who are already familiar with it, such as seasoned program admins, can attend training focused specifically on how to use EveryoneSocial.

And this training pays off — 80% of people invited to EveryoneSocial register within the first 30 days!

What we want to know:

• How many people participated in your program? Who were your top users?
• How many employees would you like to activate?
• How do we move users to this new platform?
• Are there any existing users that will now become EveryoneSocial moderators?
• How can we bring new users into EveryoneSocial and get them excited about participating?
• What’s the plan for onboarding new hires to EveryoneSocial?
• Did you use gamification in your previous program?
• How can we gamify your program and set up leaderboards that get people excited to participate?

Goals and Analytics

We want you to succeed, so we’re eager to know what employee advocacy success looks like to you.

Not sure what your goals are yet? No problem. We can help.

“The EveryoneSocial team will provide benchmarks, but it’s helpful for us to see what you’ve been tracking,” Switzler says. “That way we can compare apples-to-apples data as best we can.”

Now that we know what to track, we’ll keep a close eye on your program’s performance, work with you to help reach your goals, and provide plenty of feedback.

“We do weekly check-ins after we launch EveryoneSocial, as well as send KPI emails and do a complete 30-day post-launch review,” Switzler says. “I’ll also go back to the customer’s original KPIs, as well as our own benchmarks, and compare them.”

What we want to know:

• What metrics are most important to you?
• What were your metrics like in your previous program?
• How can we help you set new KPIs in EveryoneSocial and compare data sets?

Ready to make the switch to EveryoneSocial? We can’t wait to help you out.

Here’s your next step!

The post It’s Never Been Easier to Switch to EveryoneSocial appeared first on EveryoneSocial.

In addition to new filter options for searching EveryoneSocial content, users will also be able to tag and @mention companies on LinkedIn now. (As always, mentioning users on Twitter and Facebook is also available when sharing out from EveryoneSocial.)

Read below to get the full details on how these two updates significantly impact engagement for your content and your program success.

Advanced Search and How it Works

Value: Save time, scroll less and share more relevant content.

Status: Live!

The EveryoneSocial search bar remains at the top no matter what you’re looking at, but now search is better than ever.

We decided to trade a little conspicuity for a little elegance by getting rid of any graphical borders, but simply click on the top-bar “Search” whitespace and you’ll be prompted to type your query. Hit enter or return to perform your search, and your results will appear below.

Keep in mind, search results will only include posts that are published to Groups you can access. You can review your Group permissions and memberships by clicking on the Groups tab along the top navigation bar.

After running a search, click on any post’s title to access it, or Share or Engage with that post directly from the search results!

Behind the scenes, our search functionality ranks results from post titles, descriptions, internal commentaries, and URLs. 

And just a quick note on URLs: Only verbatim searches will return a web address, but no substrings (e.g. searching “ama” won’t return a post linked to “amazon.com”).

Cold-Pressed Filtered Content for Best Results

Value: Old content enjoys a second life thanks to targeted search criteria.

Status: Live!

Speaking of cold-pressed, the metaphor gets mixed depending on how oily the content is.

Once you enter a search query, you’ll have access to our new filters.

There are four main filter criteria, and then four additional filter options. The main criteria include: Group, Created By, Post Type, and Shared. 

Type in your criteria in these fields and suggested results will appear on the fly. Otherwise, feel free to click the plus-button to choose from a complete list for each Filter field.

As for the supplemental options, these will help you narrow your search if you know for example that the Post you’re looking for is “Branded.” Or if the main criteria is ever insufficient to find what you’re looking for, these additional four Options will add additional focus to your search.

Mentioning Companies on LinkedIn When Sharing

Value: Tag LinkedIn company pages without leaving EveryoneSocial

Status: Live!

Over three-quarters of people trust individual profiles over business profiles, but tagging company pages on LinkedIn can quickly prompt engagements with other users.

Mentioning or “tagging,” as it’s called, is a great way to effectively invite another brand or person into your content conversation, facilitating new connections and opportunities.

You can now @mention and tag companies when sharing from EveryoneSocial to LinkedIn.

Just to clarify: This means you don’t have to then navigate to your shared post on LinkedIn to add a company tag if that was your intention; you can do it all from EveryoneSocial.

Tagging and mentioning is pretty simple, but, as with everything on social media, there’s an art to the science. We recommend experimenting with tagging companies in your shares to see who responds to what, and when they do so.

As discussed more below, just keep in mind you’re effectively sending a notification to that company’s social media manager when @mentioning a company on LinkedIn.

This is a powerful tool, and as such should always be used for good! Always tag for the benefit of your brand reputation and theirs.

Why Tagging People and Companies is Smart

Value: Increase content exposure and engagement

Status: Live!

Mentions make the social media world go round. 

Whether you want to simply bring a share to the attention of a colleague, or @mention another company altogether, your posts will likely benefit from tagging either way.

Using mentions (and hashtags) in your EveryoneSocial share copy can multiply the reach of your content. This is especially true when other EveryoneSocial users post your already written and tagged-up share copy to LinkedIn as well.

And just like hashtags, @mentions are clickable hyperlinks on LinkedIn, allowing viewers to immediately navigate to the tagged company. If said company hasn’t thanked you, they really should! 

By and large, tactfully tagging companies is good algorithm karma, and for the most part expands the audience of your content.

PRO TIP: If you’re ever unsure about whether you should tag another person or company, trust your gut! And if you’re already connected with the person, don’t hesitate to ask them if it’s okay to tag them first. This can sometimes result in them engaging even more with your post!

Add a Mention to Twitter and Facebook Shares

Value: Tag accounts without leaving EveryoneSocial

Status: Live!

The nice thing about Twitter is all accounts are essentially the same profile type, instead of substantially differentiating between people profiles and company pages as LinkedIn does. 

You can always @mention any Twitter account from your EveryoneSocial share copy, regardless of the Twitter profile’s specific label.

Similar to Twitter, any and all profiles on Facebook can be tagged with the @mention regardless of their label.

Simply typing the ‘@’ symbol when sharing to Facebook from EveryoneSocial will aggregate a suggested dropdown list of both companies and people alike.

With Great Mentions Comes Great Responsibility

There have been plenty of times when I’ve tagged a company and gotten no response, which is totally fine. A few times, however, a major company does engage back, and sometimes this is enough of an algorithm boost to go viral on LinkedIn.

If the company you tagged engages with your content by either commenting or resharing, the results can be phenomenal. But always be mindful that any brand handle (or company page) on LinkedIn is managed by a real human, so tag responsibly!

Like most best practices on social media, keep the audience in mind. Tag and @mention companies when your content adds value to their brand and is mutually relevant. 

So, try out our new advanced search to discover forgotten content that still adds value — tag a company, and share away!

The post Introducing LinkedIn Tagging and Improved Search appeared first on EveryoneSocial.

Then there came scheduled posting – manual with a temporal twist.

And now, in addition to manual and scheduled posting, comes smart scheduling.

The EveryoneSocial Smart Scheduler is now active for all Enterprise tier users!

Consistent with the core functionality of this new feature, you really don’t need to read how to use it (Smart Scheduler has your back regardless!) If you’re curious, however, read on as I go over why we developed this valuable new tool, how it works, and what it all means for achieving your social goals moving forward.

But first, a preamble reference to the pre-eminent computer science and lifestyle author Cal Newport on his definition of “digital minimalism.”

A philosophy of technology use in which you focus your online time on a small number of carefully selected and optimized activities that strongly support things you value, and then happily miss out on everything else. (Digital Minimalism, 28)

In other words, get the most out of your engagement on social media after having set boundaries on how much time you spend upfront. Enjoy the benefits that social networking has to offer, without derailing your day into frivolous scrolling.

While we always like to say: you get out of it what you put in, this is a very “maximalist” approach, and certainly yields returns, but at what cost to your schedule and eyeballs? 

We all have work to do and lives to live, and so EveryoneSocial ensures you get the most out of any social engagement. This is the best, and only, way to leverage social media in the workplace.

Like a Social Squire, Now at Your Service!

Or maybe content caddie is a better alliterative metaphor — either way, Smart Scheduler tees up shares for your review when life gets in the way of maintaining a regular social media routine.

As the leader in employee advocacy, EveryoneSocial helps employees and companies get the most out of their social networks. Doing so requires setting goals, leveraging tactical tools like Smart Scheduler, and, if Cal Newport is any indication, a little philosophy (of social optimization) helps as well!

But what happens when you miss out on a piece of impactful company content that could have easily been shared? Missed opportunities like this are nothing to lose sleep over, but they’re also easy wins to always engage with. 

That’s where Smart Scheduler comes in — assisting the digital minimalists amongst us to share top-performing content, even if such light-touch employees are “AFK BRB” (famous last acronyms).

Smart Scheduler ensures that busy employees (executives, salespeople, maybe you?) stay active and sharing great content, so you can maintain program engagement and stay focused on what matters.

Consistent with our general best practices for getting the most out of employee advocacy, spending just ten minutes on EveryoneSocial per week can drastically increase your program ROI. 

But as we’ve always said, it’s no one’s job to do employee advocacy — we all have to want to do it. If an activated employee has never shared at all, however, sometimes all they need is an initial assist, which Smart Scheduler provides.

No matter what, Smart Scheduler is here to ensure consistent sharing of content that generates engagements and clicks doesn’t get in the way of the million other things your people need to be doing on a weekly basis. 

Speaking of which, let’s go over how Smart Scheduler actually works!

So What Makes This Scheduler So Smart Anyway?

The new EveryoneSocial Smart Scheduler looks for the best piece of content for users to share who haven’t recently shared anything to their connected social networks.

Sounds straightforward enough, so why isn’t this feature just called Simple Scheduler? Not a bad question, but here’s where it gets intelligent.

Enabled for all authenticated networks (like LinkedIn, Twitter, etc), Smart Scheduler then looks for a shareable post in your EveryoneSocial timeline. Whichever post that has received the most external engagements will be considered for sharing. 

But not so quick! The post must also come from a group that the user is following. Furthermore, the post must contain share copy, still be within any expiration date, and not be something the user has already shared.

That’s a lot of conditions. But rest assured, in any given week, multiple options should be available for users taking advantage of Smart Scheduler.

Once an optimal piece of content has been selected according to all that logic, Smart Scheduler notifies the user that it has been scheduled to be shared to their selected networks at 9 a.m. (in their timezone) within the next three workdays.

By following up on the notification link (via email or push) sent by Smart Scheduler, users can manage the scheduled share before it sends out, adjusting the share copy or canceling the share altogether. 

Just like manually scheduled posts, upcoming shares prepared by Smart Scheduler will be under your Activity page, and under the Scheduled Tab specifically.

What Does It All Mean?

Employee advocacy provides real value, but it’s important to remember that humans — and only humans — drive that ROI. This is the whole point really, and it’s easy to forget, but authentic content requires living one’s life to begin with.

Smart Scheduler ensures that your EveryoneSocial program consistently provides value for your company even when employees forget to share, go on vacation, or are out sick, or simply have other stuff going on.

“Part of what makes this philosophy so effective is that the very act of being selective about your tools will bring you satisfaction, typically much more than what is lost from the tools you decide to avoid.” (Digital Minimalism, 56)

Said differently: A little goes a long way, especially when scaled across the entire company.

Another way to look at the Smart Scheduler is that the more employees you can get sharing on a regular basis, no matter how light a touch, the greater your employer brand will shine. The momentum of any employee advocacy program accelerates as it gains personnel mass. 

What’s essential is turning activated employees into engaging employees. Consider listening to this conversation about the 90-9-1 rule (or “1-9-90 rule”) for more information on why turning lurkers into engaging users, and engaging users into creators makes a world of a difference.

Not to mention, all other use cases for employee advocacy will benefit from Smart Scheduler, including sales social enablement, executive social presence, personal brand building, and many others.

End of the day, living your life: family, neighbors, ups and downs — all comes before content. Not only are these categories of experience more important, they’re what prompt the creation of relevant and relatable content. 

Whenever you have to duck out and need to leave social media for a moment, and for the idle users alike — Smart Scheduler will ensure that both your personal and company social presence don’t go cold.

If you’d like to hear more about how Smart Scheduler can help you achieve real ROI and take your employee advocacy program to the next level, check out our Enterprise Plan and schedule a call. 

We’re excited to help you raise the bar at both ends (bottom and top) to get the most out of your employees’ social reach — minimalists and maximalists alike! Drop us a line and let’s talk more.

Learn more about Smart Scheduler.

The post Stay Active on Social — Even When Life Gets Busy — With Smart Scheduler appeared first on EveryoneSocial.

You can now add up to five different versions of share copy per network and up to five different images for each post.

So when composing an EveryoneSocial post, you’ll be able to add up to five different written descriptions of that post. This text that prefaces the post is the “share copy,” as we call it. 

Variations allow subsequent shares (either from you, or better yet your whole team, company, and executives alike) to select which messaging resonates best with their own voice and personal network affinities. Hence: the value of increased shareability.

Want to learn more? You got it!

Here’s the gist. When it comes to the reception and readership of our unique networks, messaging is rarely one-size-fits-all.

So if someone on your team doesn’t like the preface (share copy) that you wrote for a post but doesn’t have time to be your copy editor, the new variations provide a fun solution.

Having multiple messaging variations to pick from on the fly gives teammates more options, increasing the shareability of your company and colleagues’ content.

Both the five image options and five share copy options will be selectable when preparing a share to your networks and destinations. 

Even before preparing a share, all of these options will be visible upfront on the EveryoneSocial timeline as well.

Any post that has image variations and copy variations will exhibit them in carousel format, randomly displaying one of the post’s permutations upon scroll-up.

I’m honestly very excited about this — enough so to write a product marketing sentence in the first person. 

And if you’re anything like me, you agree that totally prescriptive content features are just “too cold,” and fully customizable features are “too hot,” but standardized variations to choose from are “just right.” Goldilocks principle for the win.

Happy sharing!

The post New EveryoneSocial Feature: Share Copy, Image Variations appeared first on EveryoneSocial.

If you’re feeling a little “campsick” yourself, we get it. But the summer isn’t over yet! And let’s celebrate all the new features we’ve rolled out recently.

Noteworthy features for EveryoneSocial in July

• SOC 2 announcement
• Public post pages analytics
• Sharing to company pages on LinkedIn
• Amped up impression data
• Native video on LinkedIn
• Slack and Team integrations

SOC 2 Type 2 with No Exceptions!

Value: Information security, enterprise compliance, data privacy.

Status: Live!

Hats off to our man for all seasons Darrell Davis and duck dad engineer Brian Price for EveryoneSocial’s outstanding SOC 2 Type 2 report, which came through with zero exceptions.

What does this mean? SOC 2 compliance follows the Trust Services Criteria of client data. Specifically, it’s for security, availability, processing integrity, and confidentiality privacy. 

Some background information on all this: The American Institute of CPAs developed the SOC voluntary standard to help organizations, regulators, and partners best manage their trusted data. In our case, the “Type 2” qualifies EveryoneSocial’s exceptional operational efficiency with our management of information security.

Our excellent audit score shows three things:

• Risk is mitigated and our ability to respond to any incident is stellar.
• System operations and IT systems are optimally secure with EveryoneSocial.
• Your assets are always kept safe from any unauthorized personnel.

Improved Public Post Page Analytics and UX

Value: Enable everyone in the company to share

Status: Live!

How do you get everyone in your company to share your most important content when not everyone has signed up for EveryoneSocial? By using EveryoneSocial’s Public Post Pages! 

Tens of thousands of employees visit these pages monthly; however, we’ve been limited in the reporting we’ve been able to pass back to our clients (e.g., who shared what and where and the results it generated). These updates change all of that and bring Public Post Pages to everyone.

What’s new with Public Post Pages?

• Improved UX for desktop and mobile web users
• Deep analytics on all shares 
• Ability to drive program activation by requiring social auth
• Guaranteed presentation of suggested share copy options

We’re super excited to see how EveryoneSocial clients use these updated Public Post Pages to drive sharing and activation across their organizations.

Sharing to LinkedIn Company Pages

Value: Save time by posting to company pages and elsewhere simultaneously.

Status: Live!

The convenience of the EveryoneSocial post flow is how many proverbial birds you can hit with one stone (i.e. one click). That is to say, you can share content to various networks and profiles with a single share.

You already know this, but we’ve added one more “bird” to line up in your content crosshairs.

If one of your EveryoneSocial users (e.g., a social media manager) has access to their company pages on LinkedIn, they can now share to those pages while sharing to their own networks. 

Just as you would toggle on any of your authenticated networks when preparing to share from EveryoneSocial, your LinkedIn company pages will appear in the post flow stack.

If you have multiple LinkedIn company pages, you can select which one to post to, as well as provide messaging in the familiar share copy options as well.

Impression data? Yeah, We Got That

Value: Get a better picture of how many people have seen your shares

Status: Live!

From your Activity dashboard, you can now see Impressions analytics for posts shared from EveryoneSocial.

This is something EveryoneSocial customers have asked for and we’re SUPER excited to deliver it.

Knowing how many times your content has been shown to connections is a helpful metric for achieving your social program’s goals. 

When it comes to networks, knowledge = ROI, and our updated analytics will help you take one gallant step in that omniscient direction.

Native Video on LinkedIn is Even Better

Value: Directly post videos from EveryoneSocial.

Status: Live!

If you haven’t already, definitely take advantage of the updated video sharing from EveryoneSocial to any authenticated LinkedIn network.

We encourage you to post substantial video content, but sometimes silly videos posted from EveryoneSocial to LinkedIn get a lot of engagement just the same.

Personal post plug aside, the point is all that engagement would be for naught if EveryoneSocial hadn’t natively uploaded the video on LinkedIn. Cue the elevator music.

For a full explanation of the why’s and how’s of this grand improvement, check out this post.

Slack and Teams Integrations, So You Can Post Where Your People Are!

Value: Advocacy and communications are better together.

Status: Live!

Did you know you can share any EveryoneSocial content to your company’s Slack and Teams spaces? That’s right!

Next time you’re looking for something fresh to drop in the ubiquitous #random or #break-room channel, post it from EveryoneSocial.

Tell me your company doesn’t have a #random or #break-room channel — every tech company I’ve worked for seems to have these.

Once posted to Slack or Teams, whoever is already invited to the channel that you posted in will be able to View, Engage, and Share your content, depending on your desired permissions.

Here’s more information on the EveryoneSocial integration with Slack and Microsoft Teams.

The post New EveryoneSocial Features: Security, Impression Data + More appeared first on EveryoneSocial.

Fresh, engaging, relevant content needs to be shared with your audience on a regular basis, and that’s easier than ever now that EveryoneSocial has partnered with Khoros.

The partnership combines the power of Khoros’s social media management solution — including content management, publishing, and social listening — with the leading advocacy platform that turns your employees into influencers.

“We know social media leaders want the convenience of an all-in-one solution, but we also know that they don’t want to settle for mediocre tools,” said EveryoneSocial CEO Cameron Brain. “They want the best, which is why we’re so excited to be partnering with Khoros.”

Khoros is an award-winning customer engagement platform that helps more than 2,000 global brands — including a third of the Fortune 100 companies — create customers for life.

By leveraging the technologies of Khoros and EveryoneSocial, users can align content, messaging, and campaigns with their company’s employee advocacy program to boost awareness, build employer brand, and even help drive their business’s bottom line.

“We’re giving brands an expanded toolkit that maximizes their digital marketing strategies on social to reach a wider audience and ensures every team member across the organization — from marketers to recruiters — is sharing the right messages to help create customers for life,” said Chris Tranquill, chief strategy officer at Khoros.

Want to know more about what EveryoneSocial’s partnership with Khoros can do for you? Chat with our team!

The post Khoros + EveryoneSocial Makes it Easy to Engage Your Audience appeared first on EveryoneSocial.